About IsPixelWorking

IsPixelWorking checks whether a website's ad tracking actually works. You paste a page, a browser in the EU visits it like a real visitor, and the report shows what the page tried to send to Meta, when, and how to fix what's wrong. We see the browser side: whether Meta accepted and used the data is visible only in your ad account.

Who it's for

Media buyers who want to rule out tracking before blaming the ads, small businesses that want to know whether their ad budget is measured at all, and agencies that audit a new client's setup before taking it on.

Independent by design

We check any setup: the Meta Pixel installed by hand, Google Tag Manager, server-side Tag Manager, and Conversions API tools such as Stape, Elevar, PixelFlow or Pixelary. The score never depends on which tool a site uses. If a competitor's tool works, the report says so.

What we don't do

• We never send tracking data to Meta, TikTok or Google from our browser. How we make sure.
• We never fill in forms, never buy or add to cart, and never publish your report.
• We report technical behaviour, not legal compliance.

Contact

Questions, corrections or a site we got wrong: hello@ispixelworking.com. Site owners who want to opt out: see our checker.